Thanks to the ever-growing importance of digital marketing across all industries, there are more seats at the table than ever for data-savvy professionals. Effective CRO specialists bring multidisciplinary talents to the table. Creating a successful data-driven marketing strategy takes skills, tools, time, understandings, and a data-driven mindset. “I think being a general all-around athlete is important for the basics of a growth role, with a deep focus in one specific area,” Caldwell says. With data driven marketing we're on a mission to grow NZ businesses. So what’s a typical day like? 1. In the Digital and Data Driven Marketing department, we strive to harness and augment our expertise in the broader area of learning, research and knowledge transfer relating to digital economy at the University of Southampton. They must also be able to create and execute hypothesis-driven experiments, explains Max Caldwell, Growth Manager for HOVER, Inc. On a typical day, this might look like experimenting with ways to increase “acquisition, retention, and monetization of your customer base…and then helping to create a cohesive growth model and communicate that to the team so that everyone is on the same page and moving in the same direction.”, Another day, according to Alisha Chocha, growth marketer and cofounder of Your Marketing People, might find you “running website analytics to see which channel brought in the most sales last quarter and then comparing that year-over-year to get insights on how the company is trending.”. If you’re not in a position to take an internship, pursue a position in consumer marketing that will expose you to digital marketing practices, such as brand management, advertising, CRO, or consumer insight roles. A great growth marketer will be what’s often referred to as a “T-shaped marketer,” meaning they possess the broad understanding of a generalist (the horizontal line) as well as an in-depth understanding of a marketing speciality (the vertical line). His research interests include cross-cultural marketing, comparative consumer behaviour, and marketing in emerging markets with a particular focus on luxury brands. On-page activities might include restructuring a website, creating new content based on popular keywords and search topics, or updating and optimizing old blog posts. in the power of Data to Transform your … My task is to optimize, analyze and develop our biggest communication channels. If you thought you noticed some similarities among these roles, you’re right! Growth marketers tend to be highly analytical, but creative and strategic thinking and leadership skills are also highly valued and well-used in this kind of role. An easy extension to our planning and buying business. Join to Connect Data Driven Marketing. According to Mason Stout, SEO Specialist for SeniorLeaf, “the most important responsibility for an SEO specialist is to completely understand your data from Google Analytics, Google Search Console, and any other analytics platform you use.” An SEO specialist should be intimately familiar with their website traffic performance and should be able to interpret any trends they see in the numbers. The department aims to excel in the following key areas: Learn about our academics' active role in research in the marketing discipline. SEO is an ideal role for someone with a strong interest in and comfort level with data and research; someone who can dive deep into the weeds and extract meaning—and then strategy—from the numbers. Part of iLifeMedia- combining Social Behavioural Science & Digital, Direct & Data Driven Marketing: Customer Insight, NeuroLinguistics & Behavioural Economics This is the free Blog and Advice Site of that Behavioural Marketing & Communications Optimisation Specialist. Data Driven Marketing Specialist: E-Commerce Heineken SA. Depending on the organization, a growth marketer will likely report into the marketing department, the product department, or directly to the CEO. Among other things, your analysis may shed light on marketplace trends and consumer behavior, help evaluate and optimize the effectiveness of advertising campaigns, and track competitor marketing activities. If you’re a numbers person through and through, understand programming languages like Python, and can create regression models in your sleep, this might be the role for you. Data driven marketing specialist at Marktplaats Amsterdam en omgeving, Nederland Meer dan 500 connecties. 2. As the name suggests, the marketing data analyst’s primary responsibility is to analyze data and develop reports, charts, and compelling presentations that the less numerically inclined can understand. Shelley Kemp. Data-driven marketers live to provide high-touch, real-time, personalized experiences to customers at the moments that matter most along the buying path. A digital marketing strategy is nothing without an email marketing specialist. Digital Marketing consultancy specialized on Data Driven Marketing. Data-driven marketing allows brands to create a customized campaign that converts leads through a deeper understanding of the customer profile. Growth marketing roles will appeal to well-rounded marketers who are comfortable diving deep into data. On the technical side, hiring managers will likely want to see that you have experience gathering and analyzing data using testing platforms and digital tools such as Hotjar, Visual Website Optimizer, Optimizely, Oracle Maxymiser, Google Optimize, Google Analytics, Adobe Analytics, Omniture, or Tableau. Clear-Cut Clarity. Our Specialist Digital Marketing Services. Our specialist knowledge lies in: • Value Proposition Analysis • Sales Model Design • Sales Training & Coaching • Sales & Marketing Alignment • Data Driven Sales Business Intelligence Analyst Marks and Spencer Nov 2014 - Feb 2018 3 years 4 months. But while CROs and SEOs are laser focused on a particular aspect of growth, a growth marketer has an eye on the business’ bottom line, and a zoomed-out, big-picture understanding of what can contribute to increasing that bottom line at every stage of the marketing funnel. The role aims to drive the adoption and continued excellence of data driven marketing practices within Unilever and our partner agencies. And once again, communication skills are key. Beyond analyzing data, a growth marketer must also be able to clearly and effectively communicate their findings. Improve your ROI & productivity. Data-driven marketers use customer data to predict their needs, desires and future behaviours. Julie Fogg. Matchbox Communications specialises in data-driven digital marketing. Because they must also analyze and grow existing marketing channels while identifying promising new ones, it’s important for them to be nimble and adept at using data to understand both consumer behavior and the market as a whole. Data-Driven Marketing Strategy #2: Use trends from one marketing channel to inform another Outcome: Never start a new campaign with a blank slate. At Southampton Business School, department of Digital and Data-Driven Marketing staff focus on real-life and contemporary marketing challenges in advertising, branding, consumer behaviour, digital and social media marketing, international marketing, relationship marketing, retailing and marketing strategy within B2C, B2B and C2C contexts. Let’s see the most important steps and strategies you need. RECENT GRAD / DATA-DRIVEN MARKETING SPECIALIST New graduate with solid training and broad academic exposure and focused work experience in digital marketing, e-commerce/business development, event management and more. For example, if a business is running ads that are successfully driving traffic to their website, but they’re not seeing a large enough increase in sales to justify their expenditures, a CRO specialist will take a look at the website to analyze why people aren’t buying once they arrive. Depending on level of experience, the CRO might be making these adjustments themselves, or they may need to tell a compelling data-driven story to convince other members of the company to agree to their strategy. Here are four of the best data-driven marketing roles for people who love numbers: Search engine optimization specialists focus on getting more eyes on a website. Marketing is no longer the sole bastion of 1960s-era Madison Avenue ad men, sipping bourbon and telling stories for TV and print advertisements. The Marketing department at Southampton Business School specialises in innovative research-led academic curriculum, and is consistently recognised in the UK as being at the forefront of delivering specialist marketing courses. 15% off Career Coaching | Use code CYBER15 through Dec 13th |. Some growth marketers will work on driving traffic through SEO as well as acquiring new customers through CRO. Our Undergraduate Marketing programme is ranked 3rd out of 81 marketing departments across the UK (Complete University Guide 2020). Successful growth marketers are accustomed to working across different types of teams, and it helps to have past exposure to a variety of different roles. My role is to develop and drive the strategic marketing and business insight function, to deliver a multi channel, data driven marketing strategy that articulates, publicises and demonstrates the vision and values of the business. To ensure your marketing department is effectively contributing to your business, you need an actionable, data-driven strategy.Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that help your marketing efforts become more successful. Paurav Shukla is the Professor of Marketing and Head of Digital and Data Driven Management Department. aunica Interactive is a Digital Marketing Specialist. But growth marketing internships are out there. Search Engine Optimization (SEO) Specialist Regardless of marketing objective (awareness, initial purchase, repeat purchase, loyalty), the most efficient and effective way to drive impact in marketing and sales endeavors is to infuse data into your efforts. One of the toughest parts of marketing involves testing: it can feel risky to test a new channel from scratch when you already have a proven acquisition, engagement, or retention model in other channels. Apply Now! “You also need to be curious about data and be willing to keep diving deeper and deeper to find what is actually happening with your site.” Otherwise, a quick glance can lead to some faulty assumptions. “You're always running ad hoc analyses and trying to find succinct but meaningful ways to tell the story. Today, especially among CPG companies, many have yet to embrace a holistic data-driven approach. The specifics of the role will also depend in part on what industry you’re in, and in which internal department your role is housed, but “reporting is almost always a part of daily life,” says Matthew Seltzer, Market Research & Strategy Consultant and owner of S2 Research. It’s not enough to be able to understand and interpret data and to run experiments. With a wealth of information in their database, marketers can … Get in touch! The role involves continual analysis of consumer behavior; understanding what influences a person to buy or to leave a website without buying is the crux of successful optimization, and much of that comes from your comfort and agility with data. They’re all perfect for someone who has a comfort with numbers and loves to measure, test, and analyze data, and then do it all over again. And just as with the SEO role, a relentless curiosity and love of learning go a long way and will help position you as a standout candidate. Once considered a mysterious black art, marketing is now a quantifiable, data-based function. Ultimately, your models will be at the core of what drives many internal business decisions. This type of analysis isn’t something you can just breeze over, explains Stout. to sustain and further develop our excellent postgraduate research credentials by attracting, training and working with high-calibre students that leads to ground breaking research in the field of marketing. Because of the amount of on-page writing and off-page outreach involved in the role, most hiring managers prefer SEO specialists who are also effective and confident communicators. Head of Department Digital and Data Driven Marketing, Human Resource Management and Organisational Behaviour, Data Protection and Freedom of Information, to continue to develop an academic department with an unparalleled and clear focus on solving real-life marketing management challenges through novel and interdisciplinary research supported by robust methodologies that deliver insights on how businesses can create positive and sustainable impact on the society, to attract and retain high-calibre academics who conduct world-class research that helps businesses and pushes the boundaries of knowledge which in turn underpins our curriculum, to maintain and develop a research-led stimulating curriculum aimed at providing advanced programmes in marketing underpinned by practice-driven digital, interactive and data-driven marketing for executive education and specialist undergraduate and masters programmes, ensuring an enriching student experience. We use Data Analysis to boost your Sales Results. His research highlights the hidden meanings and associations embedded within consumption practices across cultures and offers novel insights for researchers and practitioners. Thanks to the ever-growing importance of digital marketing across all industries, there are more seats at the table than ever for data-savvy professionals. If you love in-depth analysis and experimentation, there’s a place for you in marketing—many places, in fact. Sandton. Data-driven marketing isn’t just about the numbers. Find out about our close links with businesses and organisations, which keep us up to date with technological developments. Collaborate with the marketing team on content creation for our blog, social channels and other parts of the site. Whereas the first three roles above require marketers with an understanding of numbers, the traditional marketing data analyst role requires a numbers wizard with an understanding of marketing. Register Login. They’ve essentially merged seamlessly into business as our very own programmatic activation unit. Do you have a healthy obsession with detail and numbers, strong communication skills, and an interest in human behavior? Our research enables local, regional, national and global organizations in tackling the current and future marketing challenges. 1. Personalized Marketing.It’s essential that companies convey the right message, to the right audience, at the right time. While this vaguely titled position can mean different things to different people and might vary widely across companies, it’s arguably the most quantitative of all four jobs we’ve covered. Shelley Kemp We're proven direct mail specialists. Both businesses and consumers can gain a lot from taking a data-driven approach to marketing. A typical day might include designing a customer survey, collecting competitive intelligence, or testing digital ad campaigns and tracking each sale back to a specific campaign. SEM Specialist at Data Driven Marketing Vancouver, Canada Area 500+ connections. If the SEO specialist’s job is to drive more traffic to a website, the CRO specialist is responsible for making the most of that traffic by getting those visitors to take action—whether it’s making a purchase, scheduling a call, or signing up for an email newsletter. Growth marketing, also known as growth hacking, can be a catch-all title, depending on where you work. The beauty, fashion and e-commerce industries are some of the fastest growing in the game! Our teaching balances delivery of cutting-edge knowledge with development of skills relevant for the present and future marketplace and is reflected in the high demand for our graduates for corporate placements and employment. Here are four of the best data-driven marketing roles for people who love numbers: 1. They work cross-functionally throughout the organization with design, operations, and product management, among other departments, to identify growth opportunities. Julie Fogg General Manager at Comptoir Libanais Basildon. Data Driven Marketing – PAID Media Specialist This exciting new position will get you to focus on managing a portfolio of clients across Search, Shopping, Display and PAID Social Media to deliver engaging marketing campaigns centred around relevant KPI’s and return on investment (ROI). Senior Marketing Manager with 20 years CRM and digital marketing success, via data-driven results-focused decision making gained in fast-paced competitive environments. Achieve your business goals through data driven marketing support. We attract high calibre students and offer them a great student experience throughout their academic journey. Call us now! Now, as marketers, we can test, measure, and turn on a dime. We are one of the leading digital marketing firms in Essex, We pride ourselves on close attention to detail, data driven actions and great client communication. “Being able to understand what users are doing, why they are doing it, and then being able to work with designers and developers to test new ideas is critical for this role,” says Harrison Stevens, VP of Growth Marketing for Bambino Sitters. In such a fast-growing industry, the need for digital media marketing … The best analysts I've worked with always view that part as fun, because they think about it as a very creative exercise.”. Growth marketers must then be able to “translate” these findings into compelling recommendations that will bring together cross-functional team members to take action. Print advertisements marketing analytics need to be delivered to your success in the position a great experience... We have the ability to prove to our clients that cross-channel data-driven marketing isn t! 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