Melissa Butler makes history with her lipstick line, The Lip Bar, becoming the first Black-owned vegan brand sold at Target. Melissa Butler left her job on Wall Street to build a vegan, cruelty-free lipstick line called The Lip Bar. Lip Bar Before Shark Tank. Public Figure. The lipstick market alone is a $ 9 billion global market (NPR online). In 2015, Butler pitched her business on Shark Tank, but left empty handed. Accessibility Help. Njera Perkins Posted on November 18, 2020. tweet. Sections of this page. The Lip Bar, a non–toxic, vegan and cruelty-free line of colorful lipsticks, was born out of New York City by Founder and CEO Melissa Butler. Here’s a special message from our CEO Melissa Butler revealing our all-new logo! (Globenewswire.com). But I grew up in Detroit, and I know what it’s like to not necessarily have exposure. Fast-forward nine years later, and her brand, The Lip Bar, is a mainstay at Target and launching in Walmart. Lip Bar Founder Melissa Butler Turned Frustration into Opportunity | Share the Mic. I had the pleasure of interviewing Melissa Butler, founder and CEO of The Lip Bar. Melissa Butler, CEO of The Lip Bar Company was able to enter this marketplace, even though it is considered a saturated and very competitive market. Frustrated by what was considered “beautiful” by the mainstream, her goal was to redefine beauty and the cosmetic industry. Vegan and cruelty-free beauty brand, The Lip Bar, started out of the kitchen of founder Melissa Butler in 2012. She began by mixing and molding the vibrant-colored lipsticks in her Brooklyn kitchen. The Detroit native and FAMU graduate initially started her career as a stockbroker on Wall Street.Seven years later The Lip Bar is available on the shelves at Target, has a brick-and-mortar store in Detroit and recently debuted … The brand is now on shelves at Target and is worth about $7 million. Episodes. The Lip Bar: Melissa Butler The beauty and personal care product market is expected to reach $756.63 billion by 2026 globally. ... Butler is shifting The Lip Bar’s focus to transform the meaning of beauty and how consumers can rely on the brand to redefine what beauty looks like for all women. Luvvie Ajayi Jones introduces Drew to the amazing Melissa Butler as part of Luvvie's movement, #ShareTheMic! The Lip Bar CEO Melissa Butler Built Her Brand to Change the Beauty Industry’s Standards For Women. Facebook. She started mixing and molding the vibrant-colored lipsticks in her kitchen. After her rejection on Shark Tank went viral seven years ago, her vegan lip products are sold in over 450 Target stores worldwide — she is living proof that rejection cannot stop a truly great idea. Back in 2012, Melissa Butler launched The Lip Bar as a side project in the comfort of her kitchen while still working on Wall Street. Vegan and cruelty-free beauty brand, The Lip Bar, started out of the kitchen of founder Melissa Butler in 2012. From there, she and her co … Melissa Butler is the CEO and founder of The Lip Bar.Her vegan cosmetic products were launched in her kitchen after she noticed a lack … And since she has been a leader in increasing inclusivity in the beauty industry since 2012, she is uniquely adept … The financier-turned-entrepreneur started The Lip Bar in 2012 out of the frustration with the beauty industry for… The Lip Bar: Melissa Butler : How I Built This with Guy Raz While working long hours as a Wall Street analyst, Melissa Butler started making lipstick in her kitchen as a hobby. The original lip bar logo was an ode to one of our signature products, our iconic lip colors that work for women of all complexions. It's The Lip Bar's 8th Bday!!! 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